Rule Of The Week #2 Eliminate visitors that do not convert
Category: Conversion What does it do: Eliminates repeated clicks from visitors that does not convert Why is it effective: Because it automatically blocks all IPs or devices that had enough interactions...
View ArticleNegative Keywords in Google Ads – Why and How to Use Them?
Negative keywords, as their name suggests, are the opposite of regular keywords. A negative keyword in a search query ensures that your ad doesn’t show up on the results page. So, for example, if you...
View ArticleRule Of The Week #3 These are not the devices you were aiming for
Category: Click frequency What does it do: Eliminates repeated clicks from mobile and tablet devices Why is it effective: Because it automatically blocks all mobile or tablet devices (and their IPs)...
View ArticleKonverzija 2019 recap – Lessons and Takeaways
“A Bosnian, a Croat, and a Serb walk into a conference room” sounds like a start of a bad joke. Konverzija, however, was everything but, even though it saw its fair share of people from Bosnia, Serbia,...
View ArticleRule Of The Week #4 Protects your campaigns from keyword-based attacks
Category: Target frequency What does it do: Protects your campaigns from keyword-based attacks Why is it effective: It automatically blocks all IPs or devices that are specifically targeting various...
View ArticleExcluding bad placements automatically to eliminate low-quality PPC traffic
Unfortunately for advertisers, it’s extremely easy to abuse ads on Google Display Network. With paid search, Google applies a certain level of protection to your ads, saving you from lots of headaches....
View ArticleRule Of The Week #5 Time-on-site rule that excludes low-quality placements
Category: Time-on-site What does it do: Excludes placements that bring low-quality visits from Display advertising. Why is it effective: It automatically excludes placements that bring visitors who do...
View ArticleHow Much Should You Spend on PPC Advertising?
Setting a budget is one of the most important decisions marketers must make when creating their PPC campaigns. It’s also among the most challenging ones. The lack of data, absence of a structured...
View ArticleRule Of The Week #6 Block IP ranges that bring no-fingerprint traffic
Category: No-fingerprint What does it do: Eliminates repeated clicks from unknown devices coming from IP ranges Why is it effective: Because it automatically blocks all IP ranges that bring traffic...
View Article5 Customer-Centric Tips for PPC Agencies and Freelancers
It should come as no surprise that PPC agencies and freelancers can sometimes become so engrossed in the technical side of the business that they forget what it’s all about — the customers. The...
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